Strategic Advantage

This case study explores how La Compagnie, a boutique all-business-class airline, can capitalize on the growing demand for pet-friendly air travel. By applying PEST and VRIO analyses alongside a Customer Value Analysis (CVA), the report identifies strategic opportunities within this niche market. The study highlights La Compagnie’s potential to differentiate itself by leveraging its unique model and catering to key consumer segments as travel rebounds post-pandemic. Recommendations focus on aligning strategy to strengthen market position and establish the airline as a leader in pet-friendly services.