Marketing

This report explores how the ‘Amplify’ Apprenticeship Program tackles education inequity and social immobility in the U.S. by offering economically disadvantaged high school students a cost-effective alternative to traditional higher education. By combining vocational training with personalized mentorship, Amplify partners with companies to provide a five-year plan that integrates education and work experience, enabling students to earn a living wage. The program emphasizes an impactful customer experience, utilizing the “Jobs-to-be-Done” framework and strategic touchpoints. Amplify expands opportunities for students while also addressing the national labor shortage, with scalability supported by a two-state pilot and grant funding critical for long-term growth.