The Shopper Mogul Experience

This report examines DrinkSphere’s journey from a single-category fizzy drink company to a multi-category beverage competitor within the Shopper Mogul simulation. Initially driven by instinct, DrinkSphere’s leadership pivoted towards a data-informed approach using Market Insights, leading to expansion into water, coffee, and milk categories. The analysis covers strategic missteps, such as over-positioning and flawed distribution, and the impact of rushed diversification on market capitalization and profitability. The report concludes with recommendations for data-driven decision-making and strategic focus on core brands, offering insights into how DrinkSphere can refine its strategy and enhance performance in the simulation.